Public Awareness Campaign - Survey

In order to make a successful public awareness campaign, I had to use existing campaigns and taglines to create a survey. This survey was completed by a group of year 8 students to see which one is the most effective. Each campaign was ranked out of 5. These were the existing campaigns:

Campaign 1

Campaign 2

Campaign 3

Campaign 4

Then, the results were put into a graph to show which advertisement was the most effective. The graph is shown below. It is clear that Campaign 4 made the most impact on the year 8 students who completed the survey.

Public Awareness Campaign - Design Brief

The Audience

This public awareness campaign will be targeted at year 8 students so it should draw the eye by being aesthetically pleasing but also using techniques such as humour, fear and guilt. My public awareness campaign will be on pollution, ocean sustainability and the determination of the health of sea life.

Objective

This public awareness campaign should open up the eyes of those who see it and encourage them to change for the wellbeing of themselves and the world. It will hopefully convince the year 8 students to discontinue littering and polluting the Earth or make them realise that pollution is more serious than they think it is.

Production

I will use other public awareness campaigns for inspiration and then create my own. I need to ensure that my campaign is confronting enough to get the message across but maybe it will also contain elements of humour to grab the audience’s attention.

Usage

This will be shown to year 8 students and hopefully convince them not to litter or pollute as one day, it may affect them. We all live in the same world so I will try to make this statement clear when advertising this cause. 

Game Evolution - Evaluation

Unfortunately, my game was not a complete success. I had a good idea for the new game but it was not well executed. I believe I would've been able to create a successful, modernised game but I simply didn't have enough time. My first idea was to create a modernised version of the popular family game, Jenga. I was going to change the original game by basing it on modern architecture and

Game Evolution - Jenga Pieces

These were a few pieces I cut out in order to visualise my game

Game Evolution - Jenga Investigation (Design Specification)

Investigate and Analyse

What did the game originally/still consist of? (pieces / board / cards etc)

Jenga consists of 54 equally sized wooden cuboid pieces which are stacked to create a tall structure. There are 18 levels of 3 blocks placed adjacent to each other and then perpendicular to the previous level. This is to create stability and variation.

2       What is the aim or goal of the game?

The aim is to remove blocks and balance them on the top of the tower, progressively creating a taller, yet less stable structure. The person to remove the block which results in the tower collapsing loses the game.

3       How can this be updated?

Instead of equally sized blocks, the blocks will be a range of different sizes. The base of the tower will have the larger blocks and as the tower elevates, the blocks will progressively become smaller. The players will still place the blocks on the top of the structure which will give it an interesting shape. The aim will still be the same.

4       What’s the game about and how have these things changed in your lifetime?

Modern architecture is unknown to many people. The aim of this updated game is to give people inspiration and help them create their own interesting architecture. It also increases the difficulty of a game which is currently quite simple. It adds another layer to create a more enjoyable game.

Design Brief

The Audience

The updated version of Jenga will be targeted at any people 4+. It will be for kids to inspire them and increase their knowledge of architecture. It will also be more challenging to create a more exciting game.

Objective

The updated game should broaden people’s minds about architecture. People don’t notice that every man made structure has a different twist to it and takes a lot of work. It will also challenge the players instead of having a simple game.

Production

The Jenga game should be aesthetically pleasing. All of the pieces should be different sizes but perfectly measured so they are all the correct ratio. The materials needed will be thick pieces of wood, a scalpel and a ruler. There will also be a box with rules on the side.

Usage

It will be tested as a new game which will offer more challenges to the players. It is more fitting to today’s modern world of architecture.

Balsa Plane Kit - Investigate (Possible Solutions)

Possible solutions:

There are many possible options of what my finalised kit could contain. The purpose of laying out the table below is to consider all of the possibilities and to choose the most effective kit. 

Kit 1 Envelope, Balsa wood, written instructions, template,	Evolution 1 Add visual instructions for maximised precision	Evolution 2 Draw the shapes of the different plane parts onto the balsa wood to reduce the time taken by student to complete the plane.	Evolution 3 Simplify instructions
Kit 2 Cardboard box, Balsa wood, sandpaper, visual instructions	Evolution 1 Add captions and labels describing the construction process on the visual instructions	Evolution 2 Pre-cut balsa wood but let the students sand it themselves	Evolution 3 Add written instructions so the student can visualise the construction as well as read the method step by step
Kit 3 Bucket, Pre-cut balsa wood, sandpaper, filmed step by step instructions on a USB	Evolution 1 Don't pre-cut balsa wood but give a detailed 'how to' on the filmed instructions	Evolution 2 Trace the plane parts onto the balsa wood to reduce time taken by student	Evolution 3

I have decided to present the kit in a bucket. It will contain a detailed written method as well as some visual instructions. This will increase the clarity of instructions. The balsa wood supplied will be a mixture of pre cut but I will allow the student to cut out some pieces of their own. I will pre cut the fuselage as it is very thick and long but I will stencil the wings and stabilizers onto the balsa wood. This way, the student can cut the pieces with ease. I will also supply sand paper. 

Balsa Plane Kit - Investigate (Design Specification)

Aim
The aim of this assignment is to construct a simple model aeroplane kit for a year 8 student. This kit should be easy enough to be completed in a 75 minute period, it should include instructions for the student and the finished product should have the potential to be successful.

Criteria for Success 

• ensure the finished product will be able to carry out its purpose of flying at a good standard
• make the instructions easy and straight forward to follow
• make sure there are the correct materials in the kit with excess materials so there is room for error
• make the construction easy enough to be completed in the allotted time but also so it will be challenging

Design Specification

The Audience

The balsa plane kit will be created for a year 8 student to construct. The construction for the student has to be challenging enough for a rewarding experience but cannot be so difficult that it won't be completed.

Objective
This model aeroplane kit should teach year 8 students about construction and give them life skills for the future. The kit should be easy enough to be achievable but also stimulating. The finished product should contain everything needed for creating a simple plane.
Production
The materials in the kit should be inside some aesthetically pleasing packaging. The pieces of balsa wood, pencils, instructions and the template should all be provided in the kit. All of the components are pretty straight forward except for the packaging. For this, I will need some form of container which may have to be constructed out of wood if a plastic one is unavailable. I have 3 design lessons to complete this task
Usage
It will be given to a year 8 student for them to construct a balsa wood plane. From here, they will need to test their final product to see if it can fly successfully.