The Audience
This public awareness campaign will be targeted at year 8
students so it should draw the eye by being aesthetically pleasing but also using
techniques such as humour, fear and guilt. My public awareness campaign will be
on pollution, ocean sustainability and the determination of the health of sea
life.
Objective
This public awareness campaign should open up the eyes of
those who see it and encourage them to change for the wellbeing of themselves
and the world. It will hopefully convince the year 8 students to discontinue
littering and polluting the Earth or make them realise that pollution is more
serious than they think it is.
Production
I will use other public awareness campaigns for inspiration
and then create my own. I need to ensure that my campaign is confronting enough
to get the message across but maybe it will also contain elements of humour to
grab the audience’s attention.
Usage
This will be shown to year 8 students and hopefully convince
them not to litter or pollute as one day, it may affect them. We all live in
the same world so I will try to make this statement clear when advertising this
cause.
