Public Awareness Campaign - Design Brief

The Audience

This public awareness campaign will be targeted at year 8 students so it should draw the eye by being aesthetically pleasing but also using techniques such as humour, fear and guilt. My public awareness campaign will be on pollution, ocean sustainability and the determination of the health of sea life.

Objective

This public awareness campaign should open up the eyes of those who see it and encourage them to change for the wellbeing of themselves and the world. It will hopefully convince the year 8 students to discontinue littering and polluting the Earth or make them realise that pollution is more serious than they think it is.

Production

I will use other public awareness campaigns for inspiration and then create my own. I need to ensure that my campaign is confronting enough to get the message across but maybe it will also contain elements of humour to grab the audience’s attention.

Usage

This will be shown to year 8 students and hopefully convince them not to litter or pollute as one day, it may affect them. We all live in the same world so I will try to make this statement clear when advertising this cause.